My presentation will have a little more talking than the text on the slides themselves.

These are the notes from my slides:

Introduction slide:
These were my sub-sections which I researched in more detail:
Print magazines
Online counterparts
Online magazines
Promotion
Communication
Audience usage
Benefits and disadvantages
Success

Demographics slide:
I found out that the majority of people that took my questionnaire were aged 16-20, female and had no job, although this of course doesn’t mean they are the exact details of everyone who took my questionnaire.

Do people prefer print or online magazines slide:
There are elements of online magazines that people seem to prefer, such as the interactivity that isn’t available on paper copies and the fact that a lot of online things are available for free (though not all online magazines are).

Advantages/disadvantages of online magazines slide:
http://ezinearticles.com/?A-Guide-to-Online-Magazines&id=3792354
Reliable source says these things

Which gives the audience a better deal slide:
The decision on which would give the audience a better deal definitely suggests that readers would benefit more from online magazines, but the decision on which the reader decides to actually read depends on their personal preference.

More successful in the future slide:
Most of the sources from my secondary research suggested that online music magazines would definitely be more successful in the future as that is just the way everything is going.

This, coupled with my own research, proves that most people think that online music magazines will prevail in the future, though some people (specifically ones from the focus group I carried out) still think that since traditional music magazines have survived this long, they will continue to do so.

These are the graphs I put together from the results of my questionnaire, which was answered by 20 people.
I will go into more depth about the results I received in my presentation, but in short, I discovered that half of them had never read a print music magazine, over half have visited the website of a music magazine and 65% had in fact read an online magazine. This goes to show that with the digital age growing, more people have read a magazine online than gone out to buy a print music magazine. Most people would expect online content (including online magazines) to be under £1 in price, as opposed to a (slightly) smaller number of people willing to pay £2-4 for a physical copy of a music magazine. 70% of my questionnaire takers think that online music magazines will be more popular in the future than print magazines, which corresponds to my previous findings that more people had read an online magazine than a print version.
My questionnaire findings suggest that to stay on top of their industry, music magazines need to be fully acquainted with digital technology, offer fairly cheap exclusive online content and maybe a fairly cheap online version of their magazine. 
I collected questionnaire results from 20 people, 11 female and 9 male.

Focus Group Notes

My focus group has 4 girls and 1 boy, these are the notes to show what their answers to my questions were.

How often do you read music magazines? Which ones? How long do you spend reading it?

  • Never. 
  • I didn’t even know there were music magazines. 
  • Never go out and buy it. 
  • Music in fashion magazines. 


What would make you want to read one?

  • Favourite singers.
  • New artists- not likely. 
  • Interesting story- what is it about them that make them known. 
  • Attractive person on the front. ~
  • Freebie. 
  • Celebrity on the front. 

How often do you visit websites of (music) magazines? How long do you spend on the websites? What would make you want to?

  • Cosmo.
  • Very rarely- unless I see a recipe that I like. 
  • Freebies.

Which do you prefer? Why?

  • Traditional magazines for the experience

Have you read an online magazine before? How long do you spend reading them? What would make you want to read one?

  • Yeah, couple time- if I come across it on the internet.
  • (Vogue) high fashion
  • Ad banners. 

What do you look for in a music magazine?

  • New exclusives.
  • Reviews on new releases. 
  • Music profile- private life. 
  • Exclusive interviews. 

What effect would seeing video clips and hearing audio clips in an online magazine have on you, if any?

  • Good visuals- so much better than just reading- you listen more as well.
  • Great to hear the music if you didn’t know the artist. 
  • Read about new artists then hear their music. 
  • Keep going back to the website. 
  • Make you more in with the artist.

How much would you be willing to pay for a music magazine? 

  • £3, £4- 5.      

How much would you be willing to pay for an online music magazine? Or some exclusive online magazine content different from that in the magazine? (paywall) 

  • Free
  • Everything on the internet should be free, some exclusive content you pay for.
  • I’m cheap, why would I pay if I can get it for free. 

What are the benefits that the internet has on print music magazines? 

  • More content.
  • Easy to go online then going out.
  • Straight to it online.
  • More likely to forget if your read magazine. 

What are the disadvantages that the internet has on print music magazines? 

  • Music magazine- saves them and collect
  • They can’t save magazine online.
  • Physical magazine- you can go anywhere with it. 

How successful do you think music magazines will be in the future? Why?

  • They managed to stay this long so why should the advancement of technology damage that.
  • Internet magazine will take over.
  • People like to have hard copy in front of them.

Focus group

 

The impact of the internet on the music magazine industry

Based on the original sub-topics I came up with in relation to my research question, I’m thinking about using these questions in a focus group to find out opinions of a group of people around 17-18 years old about the impact of the internet on the music magazine industry.

  • Traditional Magazines
  • Online counterparts (cross promotion)
  • Promotion (price/paywall)
  • Communication
  • Benefits/disadvantages
  • Audience usage
  • Online competition
  • Online magazine success

As the members of my focus group are ‘digital natives’ their opinions might be different than the opinions of older people. Digital natives is a term originally coined by Marc Prensky for a young person who was born during or after the introduction of digital technology. The current 17-18 year olds have grown up with digital technology, so they are perfect for the focus group as they have seen the effects and the impact it has had.

  • How often do you read music magazines? Which ones? How long do you spend reading it? What would make you want to read one?
  • How often do you visit websites of music magazines? How long do you spend on the websites? What would make you want to?
  • Which do you prefer? Why?
  • Have you read an online magazine before? How long do you spend reading them? What would make you want to read one?
      • What do you look for in a music magazine?
      • What effect would seeing video clips and hearing audio clips in an online magazine have on you, if any?
      • How much would you be willing to pay for a music magazine?
        • How much would you be willing to pay for an online music magazine? Or some exclusive online magazine content different from that in the magazine? (paywall)
        • What are the benefits that the internet has on print music magazines?
        • What are the disadvantages that the internet has on print music magazines?
        • How successful do you think music magazines will be in the future? Why?

        Interviewing

        Even though you’re interviewing someone and you think they’re being truthful, they might not be or they might be being led by the interviewer.

        The answers that people give you are not reality, they are the interviewees take on reality. It’s also a mediated response,as they aren’t necessarily stating the facts, they’re stating their angle of it, and you’re interpreting their answer in your own way.

        Respondent interview generalise groups of people therefore assuming things about them, but it doesn’t speak for everyone in the entire segment of people, so it isn’t really that reliable or fair for the rest of the people.

        To get good, in-depth interviews, ask lots of questions, make a relationship with them so they feel comfortable being interviewed, plan well.

        Focus groups should have a leader and a scribe - if there isn’t a scribe, the focus group could be filmed or recorded. Tips for interviewers in focus groups:

        • Explain purpose of focus groups
        • Get useful demographic info
        • Make people feel at ease
        • Follow up any leads you get
        • Try to get everyone involved
        • Make sure they stick to the subject
        • Occasionally ask specific members for their opinions
        • Be neutral
        • Ask open and closed questions

        Primary Research

        Plan more than 3 or more different methods.

        Examples: questionnaire, interview, focus group, experiment, participant observation, comparative analysis

        • Questionnaire
        • In depth interviews
        • Focus group